How To Get More Applicants Without Spending Money

Published: July 20th, 2021

How To Get More Applicants Without Spending Money

Yes – you read that right. You can increase your applicant flow without spending a single extra cent. In fact, it might also be the easiest recruiting hack you’ve ever come across. What is it, you ask?

Optimizing your job application.

No, not your job description, or your job title, or any of that. Your job application itself is the sneaky saboteur stopping you from achieving the candidate pipeline of your dreams.

So, what exactly is wrong with your application and how can you fix it? Read on to discover common mistakes you might be making and solutions to make your application candidate-friendly!

Keep it to one page.

One of the most common problems we see with job applications is that there are too many questions. A lot of your applicants already have a full-time job and filling out your application shouldn’t feel like taking on an extra shift.

Keep your application to one page and only ask application questions that you absolutely need the answer to in order to decide if they’re suitable to interview. You can ask all the questions you want when you phone screen them!

If a candidate gets to the end of a page of questions, thinks they’re done, and is then faced with another page of questions, you will see a lot of drop off – especially when your competitor’s application could be completed in a single click!

Use Easy Apply!

We can’t overstate the importance of this one. Easy apply is becoming industry standard and an expected experience from job seekers. Easy apply can drive up to 4x more applicant traffic and you don’t have to lift a finger.

Easy apply jobs get prioritized on job sites and are the preferred apply method for mobile (we’ll get to that next). Because Easy Apply increases your traffic with no added cost, you will also lower your cost per applicant.

Run, don’t walk, and contact your nearest JobTarget representative to ask to get this handy feature turned on.

Make sure your application is mobile-friendly.

It’s Apple’s world and we’re just living in it. But really, our lives revolve around our phones which means job seekers are using their phones to apply for your jobs so you need a mobile-friendly application. They’re going to need to be able to read it and fill in all the information from their phones (refer back to the first two recommendations).

JobTarget has a few options that can help you here. Easy Apply is the most obvious one because a one click experience is ideal for mobile, but if you need to use your full application, we can set it up so it will appear in a mobile friendly view on certain devices, even if your ATS doesn’t allow for it.

At the end of the day, your goal should be to make it as easy as possible for people to apply to your job. You didn’t spend all that money on advertising only to set up hoops for them to jump through right at the end. Optimizing your application process will improve your middle of the funnel metrics and increase your applicant flow.

For more information and help optimizing your applications click the big blue “Contact Us” button at the bottom of the page.